Photos are a key factor of a customer’s decision-making process, which ultimately determines conversion and retention rates. The quality of a product photo reflects your brand image, creating the marvelous first impression. An ecommerce company invests a hefty capital and time but sometimes most fundamental keyfactors get omitted. Ecommerce images are slightly different from the other from of images, hence the key to making the most of their first impression is to present polished, chic and professional images that evoke maximum engagement. Here we have discussed a few points to focus on that make your pictures more productive.
As we have mentioned in our earlier blog Photography is the origin to almost everything in ecommerce. Starting with product photography lighting, Lighting is a key factor in creating a successful image, without proper light, neither your product nor the background is going to appear how it does in person. A White background occurs grey without proper lighting (possibly it’ll explode all the dark sports and mask well). Do not underestimate the strength of lighting in photography. So take stand for lighting, invest in good lighting setup. You can also opt for natural lightings but it doesn’t work in every case.
In photography the target is to present a realistic view of the product in person as well as to capture the image from angles which intensify the features better. Angle is one of the core part of photography and a vast criteria as well. It also gives viewer a broadened view of the product which lets your customer clarify and decide whether the product is genuine or not. Several practices are being followed around the world, but one of the best is to capture the image from almost all the sides of the product through which you get the best shot. Many ecommerce platforms has their own criteria regarding images and their quality this method ensures nothing is left behind.
Post-processing is one of the biggest tasks to execute after photoshoot. You consider it or not, still, it enhances the persona of the pictures. Your involvement in post processing depends on your idea for the final product. If work is being done for commercial purposes such as ecommerce websites, you would definitely want them to look perfect and not take any kind of risks. Post-production can vary from something as simple as fixing white balance to much more complex editing such as image masking, mannequin removal, clipping path etc. in Photoshop that can take hours for a single photo.
However, if you need any image editing service you can avail them online at very affordable prices. Since the cost for quality and professional services are now available for almost every budget, outsourcing also saves you (from frustration) and your precious time in trying to do these task yourself.
After getting done with photography and post photography tasks comes time to upload them. Plan you product images keeping customer in mind and upload pictures in chronological order.
The first picture must display the full or the main view of the image.
The second should display secondary or product from different angles. So does third and maybe the 4th one as well.
The last image must display the usage of the product how it’s going to look in person and how it’ll help them for the future purposes. This practice will help your customers in decision-making process.